The Fold

The Fold 21.September.2013

“Above the fold” are three words that web designers dread hearing from their clients.

It bears mentioning that the original purpose for the fold in newspapers, was not to cram all of the information there (like most clients assume) but instead was to intrigue people enough to buy the newspaper and read more. You may notice that some newspapers cut the main picture off on the fold, so the reader can’t see the whole picture until below the fold.

As web designers, we need to think about the fold the same way. Above the fold should have just enough information to entice users to click or scroll to explore the site in greater detail. People know how the scroll, we just need to encourage them to do so.